I joined Paul Turton today on ABC Newcastle Mornings to discuss the growing use of personalised or “surveillance” pricing, where companies use data like your browsing history, location or even behaviour in-store to charge different prices for the same product, often without consumers realising. I explained how this is already happening in areas like airline bookings and online shopping, and warned it could soon extend to essentials like groceries, with algorithms identifying what individuals are willing to pay and adjusting prices accordingly. While legal in many cases, I argued this practice erodes transparency, removes consumers’ ability to compare prices, and ultimately risks everyday Australians paying more, highlighting the need for stronger regulation to balance profit motives with fairness.

You can listen to the segment from 32:14 here – ABC Newcastle Mornings