Buffett and his warning about virtually certain earnings

In this article for Firstlinks Roger discusses his view on quality companies. A company should sustainably produce high returns on equity with little or no debt. Why? Because it suggests the company has a competitive advantage. If a company can generate a high rate of return on equity sustainably, it has been able to fend off the competitors or sufficient barriers to entry exist to block or slow their entrance in the first place. Read here.


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