Tony Yoo published an article in The Motley Fool to discuss the why ‘Buy low, sell high’ is a timeless investment axiom, but it’s easier said than done. This means backing a company when it’s friendless among other investors. Buying in at such a time takes genuine courage. Through all the turbulence seen in share markets in 2022, one of the sectors that investors have abandoned is retail, especially those that sell discretionary products. The logic is that as interest rates rise, Australians will have less to spend. Has this ASX sector hit rock bottom? Is it time to buy in?